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SUPERCONSUMER MARKETING
03-28-2014 admin 103

By using what marketing theory teaches us, 80/20 Rule of thumb (1/5 of a product's buyers are responsable for 4/5 of sales), we can come to a sharp conclusing that it is relevant to pay attention to our superconsumers. In fact, positioning our message towards

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tHE NEW MARKETING
02-12-2014 admin 122

I am a big fan of Seth Godin. He not only refreshed the old mentality that marketing is about advertising but also reintroduced downstream to the equation. A lot of companies focus entirely on upstream activities such as sourcing, productions, and logistics with the goal of

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Mobile Advertising ecosystem
01-23-2014 admin 236

According to the latest studies, companies invested over $2.4 Billion on mobile advertising on 2012 and this number is expected to quadruple on 2016. We can assume that this is due to vast amount of mobile apps available for low price in the marketing. In fact, 76%

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3 mISTAKES TO AVOID IN MARKETING
12-19-2013 admin54

coming soon....

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